Launching their debut eyewear collection, featuring both sun and optical options, New Zealand-based apparel label I Love Ugly have garnered quite the attention with their latest releases. These bite-sized babies contain natural cotton fibres in their frames, housing impact-resistant lenses which offer 100% UV protection against the unforgiving sun. Beyond their latest eyewear collection, ILU has also dropped their newest line of apparel. From sleek bomber jackets and basketball jerseys with custom embroidered mesh construction, to dapper loafers and slouchy tees, the label's attention to detail and penchant for variety presents itself in every piece. Yes, they've been receiving a ton of mixed reviews about their constant oscillation between "ugly" and minimal designs, but you know what, ugly is subjective as beauty is, so who gives? I love ugly.

Available at http://www.iloveugly.net/ and all I Love Ugly flagship stores.